This was a completely new kind of a product to us and our client. Fish skin jerky dried in a special natural way, high in valuable energy, makes an excellent beer snack for men.
The main features of a product led to a choice of contrast and boldness in design.
Due to a limited budget we chose ready manufactured kraft paper bags and transparent labels.
The natural texture and unbleached brown colour of the paper bags reinforce the product’s main value — no preservatives, only natural ingredients.
The colourful beer mugs tell the difference between flavours within the product range.

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