There’s something special about this beer. With Fischer is «All about Taste».
And this character we tried to «unbottle» by creating a sophisticated digital hub where users would explore the brand’s culture while at the same time find all the relative information about the history of their favorite beer.
The new, fully responsive website was designed based on the general philosophy of Fischer beer, with a sense of sophistication and boho style, using leather, dark, grunge textures, minimal lines and pastel colours. At the same time parallax effects, sophisticated animations, elegant cinemagraphs and custom elements turn browsing into a captivating, storytelling experience.