What role does money play in society and for the individual? Why do we spend so much time thinking about money? What is money anyway? The Erste Financial Life Park – or simply FLiP – is a free-to-enter, barrier-free and independent exhibition around this topic. Situated within the new headquarters of Erste Group Bank in Vienna, FliP is like an educational tour for people working at the bank, as well as for customers and visitors.

On 1500m² FLiP offers installations with various interactive displays, but also themed stations, a library and a seminar room. It creates a place of playful exploration with an interactive gamification concept. Visitors are given their own personal tablet to browse through more detailed information, take part in team games or solve quizzes all by themselves. That’s how the exhibition turns abstract topics – people’s personal saving preferences, banking system and global networks – into a personal experience, allowing you to actively discover things in an environment brimming with real or representative situations.

The aim of FLiP is to encourage people to think more consciously about how they use money and to bolster ‘financial literacy’.

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