We never doubt that being interesting itself can bring huge value to products. What is “EvaNewtonJobs”? It is actually a combination of the first Chinese characters in names of Eve, Newton and Jobs. We try to use the exaggerated and sarcastic expressions in illustrations to present these three people linked to the apple, thereby trigger the fast perception and fun imaginations of the “EvaNewtonJobs” brand among the audience. Just as the advertising slogan states: the fourth apple that changes the world. The design aims to take up a place in the memories of the audience and make it something that people have to make an effort to forget. It is a nice thing.