The KECK GmbH wanted to roll out their new Corporate Design and brand position first time at the Euroshop 2017. Also they wanted to show all of their business activities and competences.
The way we choose to visualize the strength of the company was not to show reference projects they did for different clients – the way was to stage the own fair stand as THE reference project.
Total black an white to emphasize the strength of the new CD.
A central work bench which shows all the evolution steps of the fair stand. (Design, visualization, model making, VR visualization …) helped the KECK team to show the steps and attainments of their company.