The bathroom is an essential place of retreat: the new “Transition” product catalogue now brings emco’s message “interior essentials” alive for fans of the brand. Here, the themes of light, shape, space and detail provide an introduction to a brand world that has shaped its own know-how from a combination of function, design, private sphere and finesse. As well as exclusively shot home stories, the emco brand relaunch shows individual bathroom and lifestyle worlds with a whole new language and imagery. Clear, reflected and wholly in keeping with their lifestyle, the product collections, series and styles are presented on the following 200 pages. And, in spite of endless mixing and matching possibilities, this is done without losing sight of the typical emco eye for the essentials. This means that a perfect transition is created throughout the brandbook, just as is the case with the brand itself: from a merely functional bathroom to a haven for relaxation.

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