Eindhoven Airport expects to realise an 11% growth to 5.3 million passengers all looking for ease of use and contemporary facilities throughout their airport experience. To claim this unique position in the market and wanting to meet passenger needs a new positioning strategy, ‘Always Easy’ was introduced.
DAY was assigned to translate “Always Easy” into a design package for several physical touchpoints and developed a ‘Vision on Space and Experience’ as a guiding principle for any future developments taking place over the next few years.
With this vision in mind, DAY designed the interior and branding of the newest terminal; the design reflecting views over the Dutch landscape with geometric shapes and a fresh colour pallet.
Visitors will experience ‘Always Easy’ with the use of clear and colourful zoning and fun communication tools. Distinctive lines are key elements in the signage, spatial branding, graphical language and crafted icon set.
The airport’s extension is based on an integrated approach focusing on infrastructure, people and online touchpoints. The on-going development includes new departure gates, retail and hospitality spots, and corresponding services.