The District Department of Transportation (DDOT) of Washington DC (DC) manages and maintains transportation infrastructure. In the district, many commuters use public transport instead of a personal vehicle. However, over ground public transport is often affected by congestions.
To gain insights in these mobility issues, DDOT asked us to create a tool to visualize the transportation flows within the district.
By focusing on content and a clean, elegant look and feel, we tried to make complex data understandable by the public and to enable them to see the bigger picture. One of the ways we did this, was by making the diamond-like shape of DC into the central symbol on the website. By doing this, we created a visual archetype for multiple interactive and data mark features across the entire project. By using DDOT’s characteristic red, we gave the website a familiar and trusted feel.
By creating an interactive, engaging and data rich website, we help neighbourhood level politics of DC to make informed decisions about their transportation. At the same time, the website also provides crucial information for policy makers who are responsible for improving mobility within the district.