„Cultivation of Chandeliers – since 1724“ was the concept of Preciosa Lighting for Euroluce 2017. The concept represents Preciosa’s philosophy, a company with a rich heritage of almost 300 years in producing and designing chandeliers. Therefor the portfolio ranges from historic chandeliers to bespoke contemporary lighting installations. These products are very different in style and appearance but share the same understanding. Showing this relation but integrating the entire range was the aim for this booth.
One part of the booth was dedicated to the display of the historical cultivation of chandeliers and a centerpiece called Crystal Biosphere. The second part was meant for hospitality and the display of a selection of Preciosa’s glass samples and references. Above the tables a linear installation, called Crystal Forest was placed.
The overall design of the booth was meant to be solid and precious. It should slow down and invite the visitors to stay for a while within all hectic of the trade show to explore the exhibits. The focus of this presentation was on the emotional quality of Preciosa’s products.