The story began when an American family had to move to another state. Faced with the hell of packing and relocation they decided to start their own business – It Is Easy Corporation – a moving service that makes it easy.
The idea of brand identity is a modular kit – the company provides you with the range of household services out of which you can assemble your own set.
The inspiration came from Lego bricks play. Since the client claims their service to be cheerful and easy, we built up dynamic brand identity based on simple forms and vivid colors.