To design a modern logo that functions equally perfectly for all products and in every medium – whilst still retaining the brand’s invaluable recognition potential.
The redesign, undertaken with caution, allows identity-forming elements to find their way into the new 3D-capable logo.
They transport the brand values passion, precision and confidence.
In addition to the modern logo, a strong master brand was developed to represent current and potential commodity groups in an attractive and powerful manner. The brands that belong to Völkl: Dalbello (Ski boots), Marker (Ski bindings) and the B2B brand MDV Sports (Dalbello Völkl) were subtly integrated into the new look and feel.