Chengdu is the financial center in Western China, as well as a city of leisure, gourmet food and fashion. Subway Line 10 was especially decorated for ‘the very typical taste of Chengdu’, in order to promote the city’s culture to the world.
As one of the famous tourist and historical cities in China, Chengdu needed to be distinguished from other similar cities. Thus, in our poster design, it was important to give a positive impression and let international and domestic tourists memorize Chengdu at first sight. Through numerous investigation and analysis, we extracted four featured elements: Panda, Hotpot, Covered Tea, Kuanxiangzi Alley & Zhaixiangzi Alley, to typically showcase the cultural characteristics of Chengdu, and therefore realized those features abstractly in the manner of freehand illustrations.

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