Caté is a unique soft drink made of the coffee fruit! The Caté website takes the user on a journey to the very beginning of the production of this drink. While scrolling down the website, the user learns about every production step in reverse. From soft drink to coffee farm. The story behind the product is the most important aspect for the brand. The Caté website should reflect this as well. Fair trade, sustainability and environmental friendly ingredients are just a few examples of what the company sets value on. These aspects are intended to be transported to the user as soft and playful as possible. The story is good. A story with beautifully animated visuals is better. All the colours match Catés corporate design and fit perfectly to the whole vibe of this drink. For the website user it is fun and educating at the same time to experience the story behind the product.

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