Identity, naming and marketing communications for a residential property development on Fish Island, London. For 50 years the site of the development was home to a luxury furniture maker – inspiring the naming and craft-themed visual identity of the brand.

Fish Island is a former industrial area of London where many of the old factories and warehouses have been repurposed into thriving hubs for craftsman, makers and artists. The brand is designed to give a true reflection of the creative, independent spirit of the area.

We devised a graphic system based on the wood stacks found in timber yards that once populated the island. Working with a local letterpress artist, we used wood sourced from local businesses, artists, crafters and makers to create a bespoke set of prints. These were used across all touchpoints of the marketing and communications – meaning that a genuine piece of Fish Island was included in all aspects of the brand.

The brand identity and communications proved to be a huge success for the developer, with over half of the homes being reserved on the first day of sales.

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