The fully responsive website module »My Vision Profile«, created for leading optics and optoelectronics device manufacturer ZEISS, is targeted directly at its end customers:
The intuitive online questionnaire is designed to provide clients with personalized recommendations while heightening their appreciation of visual aids specifically tailored to their individual day-to-day needs. Developed on the basis of the ZEISS product portfolio, the carefully chosen questions regarding users’ work and lifestyle are divided into four thematic blocks that each has a separate color and visual composition assigned to it. The different segments are united by an integrated user interface whose supremely uncomplicated and effective design draws on clean lines and graphics for ‘20/20 vision’ throughout. The results of the short analysis are clearly arranged in a chart reflecting the preceding chapters’ color scheme, to be presented to a ZEISS optician as printout or via QR code.

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