With “Brick Imagination” Röben Tonbaustoffe continues its successful BRICK-DESIGN campaign with a new idea. The creative latitude within the brick architecture is staged in an unusual way. Everything literally revolves around the leading motto “You’ve the idea. We’ve got the brick.”. The campaign adresses ambitious architects and plays with changes of perspectives and imaginary illusions. It even thematizes the creative process and wants to inspire for new ideas. It is the art of the second glance, the unusual perspective, the power of imagination, the long process of abstraction that gives rise to great architecture. The visual message: If you are able to imagine you are even able to build it. Self-evidently with the product diversity of Röben bricks. Irritating at the first sight the online films invite the audience to watch it at least twice. The product itself is confidently played only as the setting of the illusion. The campaign is mainly running in all social media channels, in display ads and is completed by print ads and a landing page with further information around the world of Röben bricks.