The successful Study „BRANDS AHEAD – Die Zukunftsfähigkeit der Marke“ has been continued. The new Study „BRANDS AHEAD #2 – Die Zukunftsfähigkeit der Marke
aus Sicht der Konsumenten“ also examines criteria and drivers, with which the future viability of brands can be analysed, operationalized and secured – but this time from the consumers point of view.
The promise of the BRANDS AHEAD logo – the glimpse behind the brand and the revelation of its success factors – is delivered on and made easy accessible by the detailed typographic copy structure and the striking comparative depiction of the statistical data.
The spot colours gold and neon-orange form an eye-catching contrast. The high-class uncoated paper gets refined through an embossing.