Wherever people are, there is life – and wherever there is life, stories unfold. The blomus brandbook tells the story of the classic lifestyle brand’s shift towards a greater sensibility for shapes, colours and materials. The focus here is on the future orientation towards wooden, cast-iron and concrete products as well as on blomus’s ever-popular stainless steel product classics. We continue the blomus story in four categories – pure taste, pure home, pure garden and pure spa – a story about how contrasts come together to form an unmistakable, unadulterated whole. Lively, warm and playful accents show that cosiness is well within blomus’s range. The necessary clarity and structure of the corporate design now calls less for deciding between black and white, between quiet and loud or between pure and cosy – after all, readers and customers have long since made this decision: “Love me because I’m pure”.