In the German market, Black&Decker faces the challenge that its products are
available in fewer and fewer stores. Due to these circumstances, the brand’s
desire for consistent digitization has grown. Our task was to make this
step visible and tangible for an urban target group that is still very much
interested in DIY, but no longer in traditional hardware stores.

People don’t have to own things in order to have them:”Sharing economy” is
the key word here and our idea Black&Decker “Social Tools” builds upon this.
It’s a concept for a smart tool cupboard for housing communities. Using an
app, tools can be borrowed or reserved and an exchange with the community is
possible. Even the billing is done here. It’s a solution that solves a
problem known to everyone. It not only digitizes the brand and products, but
gives the entire industry a boost.

Essentially, it’s a service and product innovation that was initially
communicated in the style of a kickstarter campaign. Other components
besides the app and smart tool cupboard: A film that briefly shows the
concept and a landing page that explains it i

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