We designed Audi Design Challenge 2016 exhibition based on the ‘light’ concept. Many Korean young designers submit their design works inspired by Audi to Audi Design Challenge. Audi Design Challenge consists of 4 categories – product, music, motion graphic and furniture. To show the challenge spirit of Audi Design Challenge, we applied the light from the headlight of Audi, which lightens the dark to go forward. We made invitation and giveaway showing the light. Prize–winning works of Audi Design challenge stood out on the lightening stands. Also, visitors enjoyed various programs in the Audi Design Challenge 2016 – they made the word ‘Audi Design Challenge’ by the light bulb or they were photographed drawing the shining line by the light beam.