The new adidas e-catalogue gives sales representatives in adidas showrooms personalised access to detailed information about more than 32,000 products in current and future collections. Smart filter architecture and default product selections make compiling individual adidas and Reebok selections easier than ever for sales representatives. Further valuable support is found in „related products“ offers and „emotional content“ for activity fields and product news.
Introduced at the adidas Summit 2016, this app replaced nearly all printed catalogues in all showrooms in the Western Europe sales region. From the very start, simple and highly efficient UX and in-depth personalisation achieved noticeable impacts on sales processes. This is a whole new interactive shopping experience – no more and no less.