The annual report 2016 is characterized by how it connects print and online. A separate leporello enclosed in the print report contains teasers to the multimedia content offered online. This print product itself is subject to change: When unfolded, the reverse side serves as a poster, showing an idealized warehouse and thus depciting the KION group’s world of material handling solutions.
The report’s motto „A new era“ was derived from the previous months’ PR communication. At the same time, the annual report is being used as starting point for other long-term communication activities. The material produced for the report is being used throughout the company: through the corporate website and social media channels Twitter, LinkedIn and YouTube as well as the printed leporello and poster. Additionally, the photo and video material is being used by the individual brands within the group.