12 wines, 12 stories – storytelling for every single wine. Its time to showcase wine emotionally and multifaceted. Within the aim to create a new website and shop for high quality VDP winery Karl Schaefer, we focussed on a clear overall brand image respectively focusing on every single wine. Now we are able to match different wines to a special target group segment. By embedding every wine into a story each wine gains an own personality which is carried by visual distinction leading to a better product differentiation for the user, thus precisely targeted reason why. Every story is interconnected with different moments, different testimonials communicating key features. Overall, it is a deep journey into the brand. 12 wines, 12 stories.