11STREET, providing customized product and service for life, wants to renewal its identity because of an expansion and diversification of business.
We maintained design assets of 11STREET – red color, road sign etc. we draw design keywords such as easy, intuitive, unique, vibrant based on shopping trend and brand-oriented image.
11STREET’s brand identity can be applied on any media, raging from offline applications to UIs and it embraces vertical services and content of various natures, and expresses them in a minimal manner. Also 11STREET’s consistent identity is conveyed through design elements based on the brand’s motif – a road sign.

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