Nine redesigned Primeros packages represent minimalism and display uniform graphic symbols. The character of each species promotes a different color and a specific texture. Designers offer the customer several ways to discover the box itself: for example, the package glows in the dark, it can also be opened with just one hand, and there is a scratch-off competition on the back of the larger packs. Another surprise awaits you when you open the package – inside you find the English “claim”, linked with a symbol specific for each individual species.
Designers Korouš and Chabera favor simplicity, clean design and deluxe pack details: embossing, partial coloring, hot stamping, and inverted foil stamping.