Piave Organic is a line of organic and natural seed oils, created for a market that is evolving rapidly. In mass market retailers it is in fact no longer enough to distinguish olive oils from seed oils: the range of options a customer faces everyday is very wide.
So the challenge was to create a line of organic and natural seed oils able to stand out among the competition but also able to communicate its natural essence on a supermarket shelf.
The product identity translates the force of nature into a positive and vibrant image, hearkening the splendor of the corolla of a flower. Each of the garlands that surround the name of the product is composed of the characteristic parts of the plant from which the oils are produced and enriched. The natural and positive message of this line is guaranteed, as is its impact and ability to draw attention to an offering that is ever increasing with possibility.