ACUSON NX3 is an entirely new ultrasound system lineup from Siemens Healthcare with better scanning performance, increased usability, and added functionalities while maintaining its price segment. Compare to both its predecessors and competitors, the new system has increased accessibility, ample amount of storage, and ease of use which significantly reduces both scanning time and its learning curve. The design challenge was to come up with a strategy that incorporates family-look of Siemens Healthcare products while creating its own design identity that is unique to the ultrasound systems.

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