With the creation of vitaclinical, a new brand in the field of dental implantology has been developed, under one umbrella of our standing customer, Vita Zahnfabrik. Built upon decades of experience in dental restoration and reproduction, Vita is now taking a further logical step by creating a continuous compatibility of implant and composition with the vitaclinical system. Out of conviction, vitaclinical focuses on metal-free ceramics – in the knowledge of the particular advantages of this material in terms of naturalness and compatibility.
The Meyer-Hayoz Design Engineering Group was able to support this project as an innovation partner from the first idea up to the market launch of ceramic.implant.
The result is an entire implant system from a single source, with a high level of creativity, continuity and identity. Together with the customer, our communication and graphic design divisions developed the corporate brand as well as a variety of product brands. Our fields of activity ranged from creating the (visual) appearance, the naming, to the structuring and design of the manuals.
The instruments, such as the surgical.tray or torque.wrench, necessary for a precise placement of the ceramic.implant, were subject to the highest design requirements. These could be met through linking up our fields of competence industrial design and graphic design.
Our design team also created an intelligent packaging system for the entire product range, from the smallest prosthetic part up to the dispatch box. By means of, among other things, a sophisticated graphical codification, we were able to make an important contribution to optimal logistics, from producer to implantologists.
Further information: www.meyer-hayoz.com/projekte/vitaclinical