A|01 is the handheld lamp device for the 21st century. Our goal was to catch the scent of nowadays life style and its product design characteristics. We did redefine them and transferred them into a product what is around us for decades: a flashlight. We found that flashlights should be pulled out of their drab existence to make them shine again. In both ways, as a product who gives you the light you need when darkness is setting in and as a simple object of beauty and engineering precision, proudly to be used and shown around.