REAL A19, an all new design LED lamp uses the simplest and efficient way to be omni-directional and it can be customized in different light output ratio from top to bottom in the same structure. The simplest assembling process doesnt need screws and adhesive. Eliminating thermal conductive material and heatsink, all plastic shell brings light weight for easy delivery and recycling. Thermal conduction of REAL A19 relies on no peculiar appearance, the same shape as traditional bulb lamp can also fit all existing decoration. It’s available in 40w replacement now. We forecast that REAL A19 will be available in 60w replacement next year. Considering the functions, expandability, manufacture, and recycling, REAL A19 might be the ultimate LED lamp form !