Lamps must find their place in the hierarchy, both indoor and out. The acclaimed Danish designer duo HolmbäckNordentoft has therefore designed the outdoor lamp FRONT as a discreet, illuminating helper, which very much serves its purpose in an elegant, timeless and and subdued way, rather than screaming for attention. The gentle curves also make the lamp suitable for a range of architectural styles. A design based on excitement and meaningfulness engages the receiver. It creates devotion, and it promotes the desire to retain its value.