LIFEWTR is a new premium bottled water brand that exists to advance and showcase the sources of creation and creativity. Currently available across the United States, LIFEWTR is a purified water, pH balanced with electrolytes added for taste. The brand is a platform for emerging and developing artists to be seen and discovered on a broad scale, and their work will serve as a spark of creativity and dose of inspiration and creative uplift.
Released in a series of three, with label designs refreshing quarterly, LIFEWTR bottles feature different creators’ work to introduce distinct expressions of creativity. The first series features the captivating work of some of today’s boldest and most transformative artists: MOMO, Craig & Karl, and Jason Woodside. MOMO’s vivid, large-scale murals in public spaces, made with homemade and adapted tools, are seen most notably in Jamaica, Italy and the US. Craig & Karl are a transatlantic duo, with Craig based in New York and Karl in London, who collaborate to create bold work with simple messages in a thoughtful and humorous way. Jason Woodside’s large-scale works infuse optimism through color and design, appearing in NYC, L.A., Paris, and Sydney