There is somewhat of a dilemma in the kitchen purchase process: On one hand, there is a large demand for kitchens of a clean, timeless design, which is perhaps not surprising given the investment that a new kitchen represents. However, on the other hand, there is a strong desire for further means of personal expression, style and customization. The FrameFlex ID storage and display system was created for this very desire: To enable consumers to dress their clean, timeless kitchens in their own style and to their own tastes, allowing their kitchens to become visual expressions of who they are and what they care about. The aluminum frames come in three different configurations; for use on the wall, on the worktop adjacent to a wall and freestanding. There is a wide range of drop-in accessories available, including paper roll holders, shelves, drawers, spice racks, knife holders, herb pots and more.

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