Lavazza has developed a complete new premium range especially for the professional segment. Inovy is the biggest and most evolved of those machines – intended for larger offices and special preparations. The design is establishing Lavazza’s form language in this segment. It has a slightly more serious, professional expression compared to Lavazza’s domestic machines. Nevertheless, the design is still recognizably Italian in surfacing, details and finish. This new family of products distinguishes itself through a glossy exterior shell wrapped sensually around the main body, playing in a sophisticated manner with light/reflections and showing a prominent three-dimensional Lavazza logo on the side. Inovy has a circular touch interface with integrated colour display, a single spout and the height of the cup rest can be adjusted with a lever at the bottom. White light, metal accents and a horizontal pattern are other important elements. Inovy Milk is the top of the range, offering also the possibility to prepare a series of fresh milk based beverages like Cappuccino or Latte Macchiato.