In collaboration with talented young designers from around the world, Heineken developed a vision of the future concept Club, that premiered at Milan Design Week.
One of the successful concept designs was an ‘origami’-opener and -tray, expressing the energy and progressiveness of Heineken and clubbing. The tray proved to have amazing functionality; the sockets hold the bottles to enable bar staff to pass through dancing crowds with zero risk of ‘loosing’ bottles. And even better, they can hold the tray with 1 hand and open a bottle with the other (normal trays require a 3rd hand …).
In 2014 the products were implemented globally.