Prepstar was conceived following an ethnographic study that highlighted common consumer complaints with kitchen applainces. Food preparation products are generally too big to store, have too many accessories that get easily lost and users have little understanding of how to use them. All these factors lead to low usage and dissatisfaction of a product that promises convenience. By fundamentally changing the architecture of the appliance Prepstar is half the size of its competitors whilst still achieving a larger working capacity making it much easier to store. Storage is further enhanced as all accessories fit within a caddy that locates inside the processor bowl. Colour coding links the accessories to handy instruction cards that provide inspiration and usage guidance. Close attention has been paid to the design to ensure the form and functional requirements are met without compromising on the ease of cleaning.

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