eto is a beautifully designed wine decanter that gives you the freedom to enjoy wine at your own pace, and never waste a drop again. Its innovative, patented preservation system uses an airtight seal to keep wine perfectly fresh for at least 7 days, as proven by blind taste tests carried out with ‘Master of Wine’ Richard Hemming, and independent laboratory testing at Bangor University. Decant your bottle of wine into eto, this opens up the wine, pour a glass, the long funnel oxygenates the wine & the sharp lip ensures drip-free pouring. To seal, push down on the neck & the unique seal automatically locks when it reaches the surface of the wine. For another glass, pour & the valve allows the wine to flow out. At the core of the invention is a new unique valve concept that seals wine at exactly the right moment. Wine wastage is a huge global problem and eto helps to reduce it. In June 2017 eto launched on Kickstarter, to raise funds for tooling and manufacturing. Its minimum goal was achieved in 32 hours, the campaign went on to be one of the most successful UK product design campaigns. eto is currently being manufactured & continues to take pre orders. eto means ‘again’ in Welsh.