The Wake-up Light offers a more gentle, pleasant and ‘natural’ sunrise waking experience than traditional alarm clocks. Light automatically and gradually increases to the intensity needed to wake up the consumer. Functionally, this product is the same as its predecessors; however, it uses new technology, making it smaller, lighter, more attractive and more affordable. The HF3500 has light and ‘natural wakeup sounds’, while the HF3505 also has radio function. Both fulfill the challenge of integrating many elements (radio, alarm clock) into a light object, in a circular form, resulting in a clean, simple and iconic product.