The main inspiration for Seven is legendary British car Lotus/Caterham 7. Its unique look fascinates public for decades already. Seven represents a design full of automotive themes. An opening with original shape resembles a logo of the car. Engraving on upper cap is situated along with glass side. Chronograph pushes are designed as engine valves and crown as Helical Gear. Fuel tank cap has been moved back as a case back. Dial has only one number 7, which highlights the watch name. Hands are partially aerial which enables the chronograph numbers and small hands to be better per sieved. Racing theme is continued by the strap. Its circles repeat the color of the dial to give a watch unified and finished appearance.