Physically, nearly all of today’s watches look like decades ago, and “stylish” models mostly play around visual modifications and some up-market material plays. Experiments with mechanical features and gadgets are another way to differentiate: the movement becomes the watch, often visible to the point of tasteless overload, or the faces become overloaded to the point of confusing the user. Reading time seems to be lost. The conceptual decision was to design the STOWA rana in the spirit of the Bauhaus: technically smart, culturally inspiring, and simple. Hartmut Esslingers “Floating Disk” emphasizes the “time function” and all the other elements such as functional and elegant hinges just shall support but not dominate. The cuts on the disk’s side are both symbolic and functional: the crown is more integrated and the transition towards clothing (e.g. cuff shirts) is more harmonic. Inspiration “flow of time”:The classic dials are overused and no really new dial has been designed. As the analog dial provides both quantitative (position of hands) and qualitative time (numbers or marks) reading, the “”DynaDots” of rana combine both with the circular hour marks growing from 1 to 12.