It’s Time, it’s Multi, it’s only RIM: Reverse Industrial Movement, the twice and only reverse watch inspired by rims. Designed in Italy from the visionary pencil of Simone Mazzucato, it shows a really innovative perspective on conventions, overcoming the concept of time and expressing the instinct for perfection. Why choose when you can have everything? Unlock the buckle, rotate the case and you’ll turn your life around with an outstanding sporty chronograph. So, whatever is your favorite RIM model, you will always live a never experienced journey to the noblest Italian industrial design origins. Just on your wrist. RIM. The one, twice.