Designer intention was to make a light and unexpansive watch for everybody.
The number of components is reduced to a minimum.
The strap and frame are in one piece. The digital time display is inserted in frame and covered with silicone cap.
Single button control is placed on the watch face. Besides the obvious simplicity this feature makes it equally practical for right and left-handed users.
Time and date are visible through the face cover only when the integrated button is pressed, which makes reading the time a personal moment. That is why the watch’s name is NU which translated from Danish means Now!
This watch’s unpretentious simplicity appeals to all ages and gender. The material is silicone, and weighing only 33 gram makes NU comfortable to wear.