Continuous cord loop is a very popular option for larger honeycomb shades. Simply pull the cord loop with one hand, one over the other, in either direction, to raise or lower your shade. The SmartRelease™ innovation for honeycomb shades allows the user to conveniently “release” the shade while it is raised. Once released, the shade smoothly and quietly lowers to a closed position … so that you can move onto something else. The technology not only makes daily lowering of the shade effortless, it significantly reduces the likelihood of cord fray and other cord-related problems that may occur after prolonged use. The technology is of special benefit to consumers with multiple windows or big windows, those of whom are required to expend significant amounts of toil, energy and time in lowering their shades on a daily basis.