The smart wallpad integrates several functions into one including video conferencing, temperature adjustment, phone calls, lighting, ventilation, and an emergency button. This integration button operates under the concept of the overall control of each button, relieving the desire for sensitivity by the user, and showing the user the brand value of “insight”. We have emphasized the metal material, which is at the heart of the identity of POSCO E&C in the sharp, and also applied a corner-less design with safe and people-friendly curves. This considerate design communicates the positive company image of POSCO E&C. The brand image of The Sharp is now embodied in the newly developed designs for the Smart Wallpad and Integrated Switch to satisfy user needs while elevating the company’s image.