Multi-outlet that placed on the ground is not safe form pet, babies, water or dust. and Cluttered cables are gives negative visuality. Power Block improve clear out-look and more organizeable. Also separated power button makes easier energy usage control. and detachable side covers are make it easy to put or remove plugs even there are some stuffs are on top of product. There is six plug outlet, and three USB ports are might be enough uses for user. For keeping image as leading brand of market, we strategically used block’s iconic image for character concept. Graphic of sticker, button, lubber parts are made in consistent design concept.