Multi-modal digital surfacing for mood communication
For unique elevator rides. Digital immersion surfacing morphs signature high-rise
elevators to programmable spectacles. The elevators in grand attractions are seldom
solitary, nor conducive to e.g. video content. All surfaces alive with pleasant diffuse
animation, the journey now tells mood-priming stories.
Besides mixed residential, this is a major branding and differentiation opportunity for
retail. Free adaptability reigns: at daytime a moment of mindfulness, at night, rooftop
clubbers get ready for vibrant fun.