Productivity is very important in this product category. A high print speed only results in high productivity if you make it easy for a user to keep the print engine running. The user needs to make sure there are enough files that are ready to print, enough paper and ink to print and last but not least: enough room to deposit the printed papers. This product is the first in this segment to integrate all these aspects. A large touch panel to handle the digital files, six different rolls of paper, four easy to reach containers of ink and, possibly the most challenging, an integrated paper stacker that can stack up to 200 A0 printed sheets of paper. The product design reflects all these choices; the integrated digital controller and stacker define the iconic shape, while the detailing radiates the reliability of a robust machine. Who said production machines have to look boring?