The new Air Wick Freshmatic device releases timed bursts of fragrance to ensure your home is always fresh and inviting. The simple and elegant form has been designed to compliment a wide variety of décors making it suitable to be placed anywhere in the home and relevant to a range of global tastes.
The Twist & lock easy refill loading system is both familiar to use and eliminates usability errors common to other devices.
The ability to split and also nest the device in a shorter pack means that it can now sit on the same supermarket shelf as the refills, improving the consumers to ability to easily locate the correct device/refill combination within this crowded category. This reduction in packaging material and improved transportation efficiencies also makes this product more sustainable than its predecessor.