Clip is an attempt to re-define a mundane object to breathe in fresh thoughts in the field of design for mass manufacturing: evoking ecological awareness and accountability. Realizing today’s and foreseeing tomorrow’s scenario, it was felt that howsoever people talk about eco-sensitivity, consumption of plastic house-wares would still be quite large enough to deplete our natural resources. One way to reduce consumption is to facilitate prolonged life of the same product. Improved longevity of Clip confronts the challenges of waste reduction and supports a productive economy by conserving the embodied energy that was originally used to manufacture it.
Clip has won the prestigious Red Dot Award in 2010.