The industrial design of Blue Pure 411 is inspired by the product family’s cohesive design DNA, consisting of simple geometrical shapes. In this case – the Cylinder.
The simplicity of an air purifier is demonstrated by dividing this cylinder into two halves by a stringent horizontal line, separating the air purifier’s main components – the fan unit and the filter unit.
The filter unit is covered with a fabric pre filter, giving the unit a soft and warm look, and making it blend into an home environment.
The fan unit is assembled together with the filter unit by a simple rotational connection, together creating the purpose of providing clean air to the user – simply Scandinavian design at it’s best.

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